Digital Hive Mind, a Rockford based advertising and creative agency, recently completed a virtual tour for Surface Mount Technologies (SMT) of Appleton, WI. The web-based tour offers viewers the opportunity to experience a guided walk-through with 360-degree, 8k Ultra-HD views of SMT’s electronic circuit board engineering, prototyping, and manufacturing facilities. Users are able to select specific areas of interest with clickable videos highlighting SMT’s capabilities, process flow and the unique features of various production zones. Online access to the tour is secured with a private URL and password protected which enables SMT to control and monitor access to the content.

With many businesses experiencing stricter travel and visitor restrictions relative to Covid-19, a virtual tour is an ideal way for companies, especially in manufacturing, to offer customers an insider’s view of their production facilities as well as highlight capabilities, processes and technologies. And for many of our clients, because of the proprietary nature of the work they do, it can be difficult to offer in-person tours due to compliance requirements for non-disclosure. This type of secure, shareable, web-based virtual tour is an extremely effective solution to engage customers who might not otherwise have access to experience an organization’s operations first hand.

Erin Salisbury, Co-Founder & Director of Communications, Digital Hive Mind