Digital Hive Mind, a Rockford-based advertising and creative agency, was contracted by National Tube Supply to design, build, and manage the company’s trade show presence at CONEXPO-CON/AGG 2026, delivering an expanded and experience-driven booth that elevated both visibility and visitor engagement.
Building on its 2023 foundation, the 2026 booth featured an increased footprint, updated environmental graphics, and refreshed video content tailored for high-impact display. The design resulted in a space that was both visually cohesive and strategically functional.
New this year, Digital Hive Mind introduced an interactive RC excavator sandbox experience—an activation designed to invite participation, extend dwell time, and support lead generation. The hands-on installation quickly became a focal point on the show floor, drawing consistent traffic and facilitating meaningful interactions with attendees.
To further extend the brand experience, Digital Hive Mind developed a full suite of custom show premiums. These included illustrated playing cards, carpenter pencils, tote bags, YETI lunchboxes, can koozies, Owala travel mugs, and branded stickers, each customized and aligned with the National Tube Supply audience.
The result was a booth that stood out on one of North America’s busiest trade show floors, combining strong visual design with a memorable interactive experience, and a 13x lead capture for 2026 over 2023.
The excitement around the booth was more than we anticipated. We couldn’t be happier with the success of the show.
