Digital Hive Mind is pleased to announce the launch of a new content managed website for J.L. Clark. The new site represents the culmination of J.L. Clark’s rebranding efforts, with a modern aesthetic that simultaneously pays homage to the history of the 113-year-old company and the quality and craftsmanship J.L. Clark is known for throughout the industry.
Digital Hive Mind worked closely with J.L. Clark to develop a set of goals for the new website, which included responsive & mobile-friendly technology, streamlined information architecture, flexibility for expansion, and ease of use for changes and updates. Digital Hive Mind also identified a strategic opportunity with the new branding, and new website, to incorporate more stylized photography as a driver to engage existing and potential customers with compelling examples of the impeccable quality they can expect from J.L. Clark. From a design perspective, the website follows J.L. Clark’s new brand guidelines, with a focus on highlighting the company’s unmatched expertise in metal lithography and metal packaging, as well as the expansive capacity of their plastics operations.